Shaw and Partners signs on as naming rights partner of surf life saving’s iconic Coolangatta Gold

Surf Life Saving Australia’s iconic Coolangatta Gold will have an added boost in 2022 with new naming rights sponsor Shaw and Partners Financial Services signing on as part of a 3 year deal.

The iconic race, made famous by the 1984 movie of the same name, will be known as the Shaw and Partners Financial Services Coolangatta Gold, returning to the Gold Coast from 15-16 October 2022.

The event will not only welcome a new naming rights partner in Shaw and Partners Financial Services but will also introduce new events including the Downwind Paddle that covers 15km between Burleigh and Coolangatta.

The 2022 Shaw and Partners Financial Services Coolangatta Gold will once again welcome competitors from across Australia and the globe with the 2021 event largely restricted to Queensland based competitors.

Surf Life Saving Australia’s CEO, Adam Weir, said Shaw and Partners Financial Services was a welcomed addition to the SLSA’s stable of partners.

“Surf Life Saving Australia is thrilled to welcome Shaw and Partners Financial Services to our marquee Coolangatta Gold event.

“The Shaw and Partners Financial Services Coolangatta Gold will return in 2022 with new events as well as the iconic racing that Australian fans have come to know and enjoy.

“This year we will also introduce the Downwind Paddle that is open to members of the public across all disciplines of Ocean Ski, Paddle Board, Stand Up Paddle Board and OC1 Outrigger Canoes.

“Thanks to the support of Shaw and Partners Financial Services combined with Tourism & Events Queensland and Major Events Gold Coast, we are excited to have this iconic race kick start our summer of sport,” he said.

Earl Evans CEO Shaw and Partners Financial Services said “We at Shaw and Partners Financial Services are just over the moon to be involved in this truly iconic world class event and partnering with SLSA.  Amazing. It is shaping up to be the best year yet for the 2022 Shaw and Partners Financial Services Coolangatta Gold with competitors coming from all over the country. We are counting down the days to the start”.

“The Gold remains the most iconic ocean classic in Australia, and I know 2022 is going to set the bar to a new level,’’ said Gold Coast Mayor Tom Tate.

“The expanded competition calendar will draw new competitors and ensure the thousands of spectators get up close to the kings and queens of surf lifesaving. I can’t wait.’’

Entries for the Shaw and Partner Financial Services Coolangatta Gold will open on Wednesday 17 August via Coolangatta Gold – Surf Life Saving Australia Event Page (sls.com.au)

The Shaw and Partners Financial Services Coolangatta Gold is supported by the Queensland Government through Tourism and Events Queensland and features on the It’s Live! in Queensland events calendar.