Shaw and Partners takes great pride in supporting Surf Life Saving Clubs across Australia and in partnering with over 30 elite Ironman and Ironwoman athletes. Over the past eight years, we have proudly backed major surf sport events, including the Summer of Surf series and the Coolangatta Gold.

These events are about more than just competing in the water; they embody the core values of Surf Life Saving, with most of our athletes dedicating their time as volunteers.

Last weekend, just minutes after the conclusion of Round 4 of the Nutri-Grain Ironman and Ironwoman Series at Maroubra Beach, a group of surf lifesavers — among them Shaw and Partners Brand Ambassadors Lana Rogers, Hannah Sculley, and lifesaver and kayaker Jimmy Walker — played a pivotal role in a critical mass rescue. They immediately responded to the calls of 'RESCUE, RESCUE, RESCUE' and swam out to aid the distressed swimmers. Over 25 children and swimmers, caught in a powerful rip current, were rescued in an extraordinary display of bravery and skill.

This truly exemplifies the spirit of this great sport, and that's why Shaw and Partners is so proud to support these remarkable individuals.

Lana Rogers also made an appearance on 'The Project' earlier this week, proudly wearing the Shaw and Partners branding, a testament to our shared values and dedication to surf life saving.

Watch interview here